In recent months, however, Spotify’s big bet on Joe Rogan has started to become a complicated matter for the Swedish company. There are now over 3.5 million podcasts on Spotify, which made up more than 12 per cent of the company’s revenue from ad-supported content in 2021. The company, whose stock jumped 17 per cent when the Rogan deal was announced, now sees podcasts as a major way to compete with big tech companies like Apple and Google, as well as fellow streamers like Netflix.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |